Worditecture / Zürich 2012

Much will to.  To do it.  I do too.  but not.  I cum now.  wow.

Reading out loud, repeating the phrases with monotony over and over. The words so blunt but definite. The meaning clear when read but wage eventually when listening to the sound. The words chosen for a reason to verbalize something. Words the carrier of a message intentionally formed? Building and shaping them with a certain effort.

The technicality going into the work by the photographer, the focus on detail and the time put in by the builder to make the phrases appear seems out of proportion to the mortality of the delivered word.

Worditecture is using vintage building blocks to create only shadows of words. Words seem so definite. The intention impregnated with strong meaning yet the output so un relevant it seems. Just shadows the message already disolved as it appears.

Photography Alessandro Fischer